We’ve built customer clubs and wallets in platforms such as ICity and residential portals. One recurring lesson: points that can be spent in only one place are quickly forgotten.
What a token adds
Recorded as a token, a point can move between merchants in a network, carry a transparent expiry and have a balance anyone can verify.
The risks
A transferable token may mean something different under financial rules. The line between a “point” and an “asset” must be clarified with legal counsel before design.
Start small
A small network of merchants, one simple earn-and-burn rule and a monitoring dashboard; widen the rules after watching real user behaviour.